Advice for a Mass Media Blogger and His Firm

If I were advising your firm, I would call for a dual-identity system that superficially resembles the TIME blogs. You firm should establish franchises into which the lot of you will be drafted according to your current assignments. You will switch franchises as you are reassigned on your day job. Alternatively, your firm could adopt the pro tour system and allow you to play the various events (Asia, Environment, Technology, Finance, etc. etc.) as you see fit. Either way, you avoid the professional journalist’s dilemma: How do you maintain a steady stream of content against the demands of your day job? Asian Exile has resolved that by basically giving up on his blog. I suggest a collective solution that nevertheless allows you to maintain your individual identities. You could even get fans of individual bloggers to open themselves up to new areas of interest as they follow you around the corporate blogosphere.