Showing posts with label language. Show all posts
Showing posts with label language. Show all posts

Saturday, September 18, 2010

May, Schmay, Might, Schmight… Could, Schmould? But You Get the Idea

I shouldn’t be saying bad things about the MSM; my livelihood depends in part on their interest in what I have to say. Still, this Newsweek headline:
Murkowski May Launch Write-In Bid, but It Might Not Change Election's Outcome
is pretty obscene. Yes, and:
“The Cow May Jump over the Moon, but the Fork Might Not Run Away with the Spoon…
A more honest headline would read:
I Don’t Know If Murkowsky Will Launch a Write-In Bid, and I Don’t Know If She’ll Win If She Does
One of my favorite putdowns is that “it’s not even wrong.” This one doubles down with a may-might compound hedge.

Wednesday, November 04, 2009

Translating the Titles of Government Officials

I intend to do a one-by-one follow-up of what I hoped were educated guesses about the personalities in the Hatoyama administration as well as the relationship between the Prime Minister and Ichiro Ozawa. I don’t think they’ve been that far off the mark, though some of the actual incidents have caught me by surprise.

In the meantime, for your amusement:



The Prime Minister’s Office’s lists of the English-language titles of cabinet and sub-cabinet political appointees, specifically the Ministers (大臣), Senior Vice-Ministers (副大臣) and Parliamentary Secretaries (政務官) here. Note the MOFA (and MOFA-only) substitute of the preposition “of” with “for”. MOFA has subtly distinguished itself in this and other ways with regard to its English-language titles, but has really gone overboard on its own website, where it calls its Senior Vice-Ministers and Parliamentary Secretaries “State Secretaries” and “Parliamentary Vice-Ministers” respectively. I’m not sure how long MOFA has been doing this, but I do recall that an across-the-board Parliamentary Secretary-to-Parliamentary Vice-Minister upgrade was set in motion during the Koizumi administration when METI Parliamentary Secretary Satsuki Katayama (Lower House) reportedly complained that she would be mistaken for a “secretary.” When the authorities were slow to respond, she took the matter into her own hands and bestowed the “Vice-Minister” title on herself. Soon, all the “Parliamentary Secretaries” were calling themselves “Parliamentary Vice-Ministers.” I looked in fairly recently to find that they had for the most part reverted to “Parliamentary Secretaries” but that the Ministry of (not “for”) Foreign Affairs had retained the upgrade and given its “Senior Vice-Ministers” an additional twist. (Or had things always been so there?)

METI, incidentally, substitutes “of” with “for” in the case of its Parliamentary Secretary but not the Minister or Senior Vice-Minister. I understand the logic behind it— “of” and “for” are used discriminatingly for the non-political appointees as well for basically the same reason.

Sunday, November 01, 2009

East Asia Community

Anyone who talks about an East Asia Community should be forced to define that term and stick to that definition through that particular discourse. Otherwise, any talk is at best meaningless. I think that this is a rule that should be generalized through all public discourse. It’s the only way to enforce basic rules of logic.

That’s it for today. Thanks for visiting.

Forward and Backward in Time

I found that I was not the only person with a college degree who had problems with intuitively grasping the meaning of “forward” “ and “backward” in time when I saw the following passage in an analysis of prospects for sanctions on Iran.
“[T]he new revelations will quicken the sanctions timeline, bringing it back to late 2009.”
No one should have problems figuring out that the analyst meant that the sanctions were now likely to come more quickly (this was near the end of September), so the error went mostly undetected, but the correct phrase should have been “bringing it forward.” The antonym phrase is “push back.” It’s confusing for us, who have lived under unidirectional, chronological time for at least a couple of centuries, to have to come “back” from the future, but I didn't write the rules for Christian Europe. If you think I am sampling a Benedict Anderson riff here, you’re right. And not without shame either, since I have an aversion to anything that carries even a whiff of post-modernist narrative and yet I cannot deny that Imagined Communities is a masterful, insightful book.



Note that time travel eliminates the “unidirectional, chronological” nature of time. That is why “Back to the [already existent] Future” makes intuitive sense.

Thursday, September 10, 2009

Would It Make More Sense to Translate It as “Conventional State”?

You know, that “normal country” thing. I do believe that post-WW II Japan has been an “unconventional state,” constitutionally speaking. And it worked. But “abnormal country”? I think not.



No time for anything else today. Tomorrow for sure.

Sunday, August 09, 2009

Sunday Funnies: QUO VADIT The

I sent an email congratulating a friend of mine (redundant, but comfortable, no?) for having made a very public—and very accurate—call on the very short life of the Venezuela-Columbia pissing match. I’d be happy to reveal his name, except I’m actually going to call him out for his response:
“XXX is presently out of office. He will return on Tuesday, 8 September. For immediate response, please contact YYY at yyy@...”
I wondered if I was the only one tempted to send yet another message asking him where he would be running for governor. This, of course, was an out-of-office auto-reply message. But the content is not automatically generated, and other auto-reply messages from the same firm correctly state that the auto-sender is “out of the office.” I add that my friend is a native English speaker and a prolific writer and, even more, speaker.

English-language titles and headlines have routinely dropped articles as far back as I can remember, but rarely if ever has this affected the main body of what we write. Native English speakers instinctively know what works and what doesn’t with regard to the bane of non-native English—particularly non-Indo-European—speakers worldwide. But the Internet, like any medium, changes the way we write, and the term “Out of Office AutoReply” is ubiquitous. So, have you seen this locution “…is out of office” as well? If so, we may be observing the obsolescing process of a definite article before a noun, an event that must be as rare as a total eclipse of the sun.

Wednesday, June 10, 2009

Starch, Lily Corms, and Potatoes Revisited

Actually, just a few new comments from “William” and yours truly on this week-old post. I think that you will enjoy them—if you have any interest in 8th Century Japanese poetry in general and Otomo no Yakamochi in particular. Or more generally, language.

They took up so much of my time that, what with the rest of my life what it is, I won’t be able to finish my reply to Matt’s new comment here today. Later.

Monday, June 08, 2009

Komajo?

No, it’s not a Jumanji sequel, it’s short for Komazawa Joshi Dai(gaku), a women’s college. It’s a relatively new thing, certainly post-WW II, but we have this thing where we turn every foreign word and phrase from MacDonald’s to Mister Donuts to celebrities into three syllable words—ma-ku-do, mi-su-do and se-re-bu respectively. I think it’s our version of the acronym; you know, NATO, NORAD, WTO WTF…

Wednesday, April 01, 2009

Misairu? You must be kidding

I expressed my displeasure over BBC’s headline jazzing up the Japanese response to the North Korean launch. It is only fair then, to mention that the Japanese media have been leaning in the other direction with its reference to the North Korean (dando) misairu, or (ballistic) missile. Every definition of “missile” tags it as a weapons system. Now the North Korean authorities have no business spending time and money launching a “satellite” while they go around begging and cajoling the international community for food; and yes, their military objective is hard not to see. Still, technically, this one is a (ballistic) projectile, not a missile, until shown otherwise. So it is with delight to see that today’s hardcopy evening version of the Yomiuri (though not the online version) put misairu in quotation marks in the headline and referred to it as hasshatai, or “projectile”, in the text itself.


I realize it may trivial, but these things bug me, okay?

Tuesday, October 14, 2008

Shoichi Nakagawa’s Choice of Regrettables Is Not by Accident

The English-language media seized on the “extremely regrettable” comment that Shoichi Nakagawa, Finance Minister and well-known hardliner, made with regard to the U.S. delisting of North Korea as a state sponsor of terrorism and took it as the expression of Japanese displeasure. There was one article that even speculated that Japan might stop the U.S.-DPRK agreement at the Six-Party Talks. In fact, Mr. Nakagawa’s words had served only to let off steam. That should have been clear from the circumstances and the wording.

First, the easy one. The Finance Minister does not speak for Japan on North Korea’s nuclear issue. He has as much authority with regard to the Six-Party talks as the death penalty. Or reproductive rights. And the list goes on.

Second, for “regrettable”, he used, “残念”, more a show of disappointment than “遺憾”, the word used in officialdom to register a protest or issue an apology. (It totally depends on the context; I know, that’s weird and somewhat weasely, but no more so than the “I’m sorry if you were offended” apology favored by American public figures.) “残念” lacks direction; it does not make any demands, explicit or implicit, on the Bush administration. In today’s Upper House Budget Committee Q&A, Prime Minister Aso used the word “不満”, or “dissatisfied”. Mr. Aso also avoided the most obvious choice of words if he had intended to register an official protest. The two political veterans knew what they were doing; “不満”, like ”残念”, are emotive words. What the two men did was to use words that are high on emotion but low on action in order to soothe local discontent while minimizing friction with the Bush administration.

What all this means is that North Korea is now a nuclear pseudo-power; China and South Korea will provide its upkeep, but Japan will not, and the abduction issue will recede into the background, until North Korea sees a way to use it to its economic advantage. That is the new status quo, the new equilibrium.

Friday, October 03, 2008

Murayama Statement Erratum?

The most recent expression by a new Japanese Prime Minister of accession to the 1995 Murayama Statement on Japan’s wartime responsibilities (MOFA English translation here) urges me to find the time to collect my thoughts sufficiently to inflict you with yet another post regarding history issues—specifically, on the respective roles of government, civil society and the individual. In the meantime, let me do a riff on the words “errors” and “mistake” and its adjectival variant “mistaken” in the translation.

The English translation renders “過去のあやまち=ayamachi” as “the errors in our history”, “国策を誤り=ayamari” as “following a mistaken national policy”, and “未来に誤ちayamachi無からしめんとするが故に” as “In the hope that no such mistake be made in the future”.

The second example, where the translator replaces the verb “誤り” with adjective “mistaken” is the easy part, so let’s take care of it first. The root form of the verb “誤り” is “誤る”, which is translated in the online Kenkyusha dictionary as:
mistake; make a mistake; 《fml》 commit [make] an error; 《fml》 err; 〈誤解する〉 misunderstand; 〈しくじる〉 fail; 〈取り違える〉 mistake [take] 《A》 for 《B》.
Here, there is no sense of inherent moral or ethical failure; the examples merely point out a variance with the correct action or understanding of things. Kenkyusha is even more concise with the noun form of “誤る ayamaru” —again, confusingly for the novitiate “誤り”:
a mistake; a slip; a blunder; 《fml》 an error ⇒→まちがい
This is not the case for the first, hiragana, ayamachi(=あやまち). Kenkyusha gives it following definitions:
〈過失〉 a fault; a blunder; 〈誤り〉 a mistake; 《fml》 an error; 〈罪過〉 an offense; 〈事故〉 an accident; a mishap.
Note the word “offense”. Inherent, if implicit, is something that goes beyond mere correction, a legal, moral or ethical sanction, external and/or self-inflicted—retribution and/or atonement. If fact, this sense is so powerful that it is rarely used in a non-judgmental sense. Instead, “誤り ayamari”, that is, the noun form of the verb “誤る ayamaru” is almost always used to convey the generic sense of “error” or “mistake”.

The second, mixed-orthography, ayamachi(=誤ち) poses a problem. It is nowhere to be found in the Kenkyusha or Sanseido dictionaries, online versions of two of the most widely used sets of hardcopy dictionaries in Japan. Instead, the only mixed-orthography version of ayamachi is “過ち”, and is coupled to “あやまり”, the hiragama version. In other words, two respected authorities (surely seconded by other publishers) recognize “過ち” and “過ち” alone as an acceptable mixed-orthography rendering of “あやまち”, or “ayamachi”.

The MOFA translators must have been aware of this difference, and reflected it by transposing the two words to “errors” and “mistake”, respectively. But why in the first place did the original drafters of the Murayama Statement render ayamachi, one of the most crucial concepts in the text, in the first instance in hiragana and switch to what is at best an unorthodox rendering in the second? My mind is not settled on this point, so I’ll leave it at that, for any of you that are interested to consider. I mention in passing that my thoughts were set off by what I perceived to be a gap between the emotive “ayamachi” on one hand and the less judgmental “error” and “mistakes” on the other.

* There is, in fact, a verb version of “ayamachi=あやまち, 過ち”, namely “ayamatsu=過つ”. It is no longer used except perhaps for some archaic and formal effect. Interestingly, it does not convey any inherent sense of moral or ethical failure. Thus, it has more or less the same meaning as “ayamaru” (but without the latter’s alternate meaning to apologize, which is expressed with a different Chinese character).

Monday, September 22, 2008

Since When Is 55% “Most”?

The headline reads Guardian Angels Are Here, Say Most Americans but the report says, “More than half of all Americans believe they have been helped by a guardian angel in the course of their lives, according to a new poll by the Baylor University Institute for Studies of Religion. In a poll of 1700 respondents, 55% answered affirmatively to the statement, ‘I was protected from harm by a guardian angel.’”

In fact, this is not an isolated case. There are many examples in otherwise respectable media outlets that identify amounts little more than razor-thin majorities as “most”.

Another of my pet peeves (cheaper than pet rocks, and much easier to grow) is the substitution of “momentarily” for “in a moment”, as is, “I’ll be with you momentarily”. I’d been seeing this one so often that I’d begun thinking that I’d missed something that anyone who hadn’t dropped out of elementary school should have known. Recently, I read George Carlin’s Brain Droppings, where he made the same complaint. At least Mr. Carlin made it to high school, so he should know.

Wednesday, April 30, 2008

Follow-Up on Toms, Dicks, and Harrys

I’ve struck up a dialogue of sorts with Siegfried Knittel, who has confirmed that he is indeed the guy in in this article. (It was hard to imagine two German freelance journalists named Siegfried Knittel who share an interest in things Japan.) However, he also tells me that he is not the white guy in the photo, in case you wondered. With his permission, I’m taking a passage from his email as the jump-off point for a post, a follow-up to this one.

About your thoughts about names. I think specially first names have a lot to do with identity or who people would like to be. Often parents have some ideas what kind of people their child should be, what kind of character it should develop. So if Asian parents give their child an English name, they think, I guess, the child should live like the Americans do, should be wealthy, successful like the Americans. But I think it's a burden for the children. I am German and I feel, think, eat like a German. I like Italian, French, Japanese food very much, perhaps at home I cook more Italian style than German style, but I guess my last meal should be a special meal from the region of Stuttgart, where I was born. When Germany was divided, the people from East Germany could not travel to the southern Europe countries like Italy or Spain. So they gave their children Spain names like Carmen or Manuela—or English names like Mike but mostly written Maik. Their children should fulfill the wishes of their parents. I think it's not the best preparation for their lives.

Siegfried:

It is true that Asian parents can be overbearing, and burden their children with impossible expectations. But one’s given name is the least of those problems. Besides, in the case of the Taiwanese, their English names are more often than not adopted when they get a passport. That means that they can make their own choices. And remember, under the Confucian tradition, a member of the upper classes assumed a new, permanent name on reaching adulthood (a chronologically flexible concept BTW), a name that expressed the person he aspired to be. The old name would be left, I assume, to be used among old intimates, in private. In that context, don’t you think that leaving your home country for the first time would be a perfect time to take on a new name?

Your story about the East German names is touching; it’s also a significant piece of social history of the Cold War history. You may be know that many Cubans gave their post-revolutionary children Russian names, with their spelling often altered to conform to Spanish pronunciation (similar to the German Maik). To those Cuban parents, Russia must have been the beautiful country that many good things came from and only the chosen few were able to visit. In retrospect, there must have been better places for the parents to wish their children to aspire to, but I don’t think that much harm came of it. And if it gave them a reason to wonder about the big, unseen world out there, that would have been for the better, in all.

Closer to home, Japanese names have changed and mutated enormously throughout history, particularly after the Meiji Restoration, so we are used to name changes over and beyond the Confucian tradition. Moreover, we do not have the Christian, Jewish or Islamic heritage of an unchanging core group of names grounded in scripture. (An extreme example of a somewhat similar phenomenon may be the nation of Sikhs, where everyone's surname is Singh.) Thus, any half-way decent name goes in Japan, although Akuma (phonetically, Japanese for devil) was rejected by the authorities.

Monday, April 21, 2008

WordPlay: Cut to the Quick

The following stems from an exchange with Janne in Osaka on this post, which shows if nothing else that he doesn’t mean to hurt you when he cuts to the quick:

Cut to the quick is an interesting idiom, with basically two meanings that are reflections of each other. Look.

This, this, and this are some examples of the positive usages of this metaphorical idiom. Here's another example. This and other reference sites, though, are inclined to give only the original, hurtful sense of the phrase. I think that a big reason for this is sloth, the online tendency of “sources” to mindlessly copy each other. More importantly, all the positive examples I’ve found use the active voice, while the reference uses the passive voice. Note also that the usage in the Sweeny Todd is particularly effective because it channels the original, pre-idiom, hurtful meaning. In short, it’s good to cut to the quick, but it’s bad to be on the receiving end.

So you sometimes hurt their feelings when you cut to the quick? Better that, than to hedge your comments and drain them of any real meaning.

Unless you’re a politician.

I’m something of a word nerd, in case you haven’t noticed.

Why All Those Chinese Toms, Dicks and Harrys, and Other Thoughts about Names and Identity

I wrote the following off the top of my head, with no fact-checking. If you have any information or views regarding the matter, you are even more welcome than usual (if such a thing is possible) to share them here.

RD writes that the Chinese in Taiwan, Hong Kong and Singapore routinely take on Western first names, and some mainland Chinese do it as well, while Koreans rarely do that. And it is also true that members of the Chinese diaspora have taken on local names in many places in Southeast Asia (Thailand, the Philippines, and Indonesia come to mind; Malaysia, less so, unless they convert to Islam) while usually maintaining their Chinese names as well, even after multiple generations. Do the Chinese blend in better than the Koreans?

However, the perceived difference between the Chinese and Koreans may only be a historical accident. The majority of pre-WW II Koreans who were compelled, politically or socially, to take on Japanese names after the occupation and annexation but stayed on (or in some cases moved into) Japan after WW II retained their Japanese names (though in custom only: I’m sure the Korean authorities would not issue passports under Japanese-sounding names) did not revert to their real names until many, many years after the war. In fact, a large number continue to use their Japanese names. We all do what we need to do in order to blend in, though the Chinese appear to do a good job of maintaining their Chinese identity*.

(sidebar: In contrast, I think that we Japanese tend to melt into the scenery after the first generation. It’s probably relevant here that Japanese surnames not of samurai origin are heavily geographical and/or topographical. Also informative, a Philippine diplomat once noted that Philippine and Japanese ex-pats and immigrants, unlike most other immigrant groups, do not form enduring clusters.)

Whence the Chinese custom of adopting English first names? I have no way of proving it, but I suspect that the Hong Kong people (Hong Kongians? Kongese? Kongites?) and Singaporeans began doing it under British rule, and it spread to the Taiwanese when they moved closer to the U.S. during the Cold War*.

I think that there's also a generational factor mixed in somewhere, probably in the first decade or so after WW II, when anti-Asian racism was still overtly present in Western society. You'll probably find that fewer Japanese businessmen adopt those Anglo nicknames (Tad, Bud, but never Miguel, never Juan) these days. So the generational factor may be a major reason that the custom is far less prevalent among the late-emerging mainland Chinese. (Chip-on-the-shoulder nationalism could be another, but I don’t think it is a major factor.)

* For what it’s worth, I’ve been told by NW, a young Taiwanese who studied in the US, that the Taiwanese usually choose their English names when they file for a passport though some do get them earlier.

…okay, back to work…

Friday, February 08, 2008

Cellphone Novels

Click through from The Daily Dish, here. I haven't read any cellphone novels and don't plan to any time soon*, but what Bob Dooley writes about the Japanese language and literature jibes with my understanding.

* The translation example leaves me pretty cold, though short excerpts from quite entertaining novels can be pretty tiresome - can you imagine reading a random page from, say, The World According to Garp and really enjoying it?
...
...well, I can't...

Saturday, December 29, 2007

Re: Did Asahi Find a New Way to Be Nice to China?

The following is actually a response to Janne’s comment on my preceding post. I put it here because the comment box will not allow font tags.

Janne:

Let me explain.

The name of a Japanese citizen must be registered at birth at his legal domicile, usually that of his parent or married parents. The name can be written in kanji, katakana, hirakana, or any combination thereof. Moreover, the kanji used for a name do not have to correspond to any accepted pronunciations thereof. For example, you could use “春雪”, the kanji for “Spring Snow”, for “Sakurako*”, or “Child of the Cherry”, and the authorities would accept it without batting a metaphorical eyelash.

My post concerns a different issue, namely, the representation of foreign names in Japanese. By convention, katakana, the now-secondary Japanese alphabet is usually employed. But this is complicated when it comes to Chinese and Korean names, since both cultures have also used kanji, i.e. Chinese characters, exclusively**.

In Japan, by tradition, both Chinese and Korean names were pronounced in conformity with the original, Chinese-derived form of pronunciation and, if necessary, written in hirakana, not katakana like the rest of the gaijin. Thus, 金大中, or Kim Dae-jung, the former South Korean President was pronounced kin dai-chū and written in hirakana, when necessary, as きん・だいちゅう. Note the similarity in pronunciation. Some Koreans who were permanent residents in Japan were not satisfied with this situation, and there was a lawsuit to challenge this custom that ultimately went to the Supreme Court. The lawsuit was unsuccessful, but sometime after the incident, the Japanese and Korean authorities appear to have worked out a compromise. Now, the ex-president is kimu dejun, or キム・デジュン, in katakana. Because of the unfamiliarity of the Korean pronunciation, the katakana rendition is usually given in parenthesis.

Incidentally, "legal domicile" is something of a mistranslation since you choose any place in Japan as your legal domicile, including the location of the Imperial Grounds in Tokyo. I assume that the same holds true in South Korea, where some of their citizens have registered their domiciles on an island that they like to call Dokto, whose proper name is, as all reasonable people will agree, Takeshima.

* Actually 桜子, A rare but real name. A beautiful one, too.

** This is no longer the case in the Koreas, where some people now have given names (but not family names) written solely in Hangul script.

Did Asahi Find a New Way to Be Nice to China?

読売 胡錦濤国家主席   盧武鉉(ノ・ムヒョン)大統領
朝日 胡錦濤(フー・チンタオ)国家主席  盧武鉉(ノ・ムヒョン)大統領
毎日 胡錦濤国家主席   盧武鉉(ノムヒョン)大統領
産経 胡錦濤国家主席   盧武鉉大統領 but 李明博(イ・ミョンバク)

For those of you who can’t read Japanese, I’ve written the names of Chinese President Hu Jintao and South Korean President Roh Moo-Hyun, with their titles, as they appear in Yomiuri, Asahi, Mainichi, and Sankei. For President Roh, all four dailies give an approximation of the Korean pronunciation in katakana, the alternative Japanese alphabet*, in parentheses. However, Asahi is the only one that does so for President Hu with an approximation of the Chinese pronunciation.

If memory serves me correctly, the three dailies in agreement are following the government policy of reciprocity**. All three nations use kanji***, but pronounce them differently. South Korea and Japan agreed to recognize the pronunciation in the respective original languages of the kanji-rendered names, while no such agreement was made between Japan and China. Thus, Chinese names are spelled out in kana, if necessary, according to the Japanese pronunciation of the kaniji, while the Chinese read Japanese names as if they were regular Chinese names. There are no doubt historical and practical reasons for this state of affairs, but it is my understanding that this is where things stand.

Asahi, I believe not too many years ago, broke ranks on China. I’m sure that if 2 Channeru had been around at the time, its denizens would have given it anonymous hell for it.

* Sankei, in the limited archives available free of charge, does not provide the phonetic pronunciation for President Roh, but does do so for President-elect Lee Myung-bak. This is most likely attributable to an assumption on the part of Sankei that the reader is familiar with the proper pronunciation of Mr. Roh’s name, though I’ll reserve judgment on that until I know how the South Korean media actually treats Japanese names. Mainichi gives a slightly different rendering, which Asahi also uses inconsistently; but this is trivial.

** If you look around the Ministry of Foreign Affairs website, you will see that MOFA does the same.

*** North Korea has virtually eliminated kanji over the years. South Korea has, more recently, also discouraged their use, but has not gone as far as the North.

Sunday, October 14, 2007

Why 準 Can't Swear (but Jun Can)

I have no idea. But there's something in the English language that brings out the muthaf#$#a in all of us, as Steven Pinker reminds us, by way of Andrew Sullivan. As opposed to Japanese.

Do you have any idea?

ADD: Two observations:

Steven Pinker doesn't take note of the fact that almost all swearing consists of Anglo-Saxon words.(He is a linguist, not a philologist.) In fact, in the examples he gives, Jesus Christ is the only one that uses words of Romance language origins. And Anglo-Saxon words are short, as are basic vocabularies; thus, the four-letter word.

In Japanese, the three most commonly used phrases used in situations where an English-language speaker would use swear words and phrases are variations of: kono yarō (this low-life man), chikushō (non-human animal life-form), and kuso (dung). Basically, they are no more than vulgar epithets, and are heard commonly on TV broadcast programs. They do not seem to carry the sense of taboo that continues to lurk behind the pungent parlance of that most permissive of societies, English-language America.

Sunday, September 02, 2007

Are You Old Enough to Remember When We Stopped Asking for the Scotch Tape And Why?

Yes, Scotch Tape™ is still around. For that matter, so is Kleenex™ and Saran Wrap™ and Xerox™ and that's about all I can remember. For the very young, these are trademark names that morphed into generic terms, then morphed back into the specific. Does anyone have any idea how this happens? And how are they different from Hotchkiss, still a generic name for staplers in Japan and Korea, and Hoover, likewise in the UK for vacuum cleaner? (Or so I hear.)

I would appreciate any leads.

BTW, I think that "let it out" is somewhat inappropriate as a slogan for Kleenex™. But maybe that's just me.