Wednesday, June 16, 2010

A Quarter of South Korean Households with TVs Watch Late-Night Japan-Cameroon Match

According to this Kyodo report courtesy of the Japanese tabloid Sponichi, the South Korean equivalent of the Nielsen TV ratings reached 24.1%* for the 14 June Japan-Cameroon game in the World Cup in South Africa—a match that began at 11PM Seoul (and Tokyo) Time. Two questions came to mind: First, what was the percentage of the Japanese TV audience that watched South Korea thrash Greece? Second, what was the percentage of the South Korean audience that rooted for the Japanese side?

That is about as good a snapshot of the asymmetry in the cross-straits relationship as there is.
* It peaked in Tokyo at 49.1%, just before the match eneded.

No comments: